GFL Insider - It's an entirely new way of thinking. It's an entirely new game. It's a box filled with a football, a tee, some pads, a stopwatch, chalk, a Madden bobble-head, and the NFL Rule Book. It's revolutionary.
Due to the shortage of gaming programmers and a convalescing economy, the people at EA Sports are now encouraging people to simply go out and play football.
For this apathethic and sluggish nation, maybe it's just what the doctor ordered. And what better way for EA to set an example for corpulent and unhealthy men, women, and children everywhere.
“We’re going to simply skip the software in 2011,” says the game’s production designer Ian Rolley, “Really, would it kill ya to go out and actually play the game? . . .losers.”
"That's right, we said it!" exclaims John Madden himself from his trailer somewhere on Route 66. "...not this year...no video game...turducken...Bret Favre..."
Walmart, partnering with EA Sports, will be supplying the trademark accessories such as shorts, t-shirts, gatorade, headbands, first aid kits, smelling salts, HGH, and grass seed.
“You can be any player you like, but really, isn’t it high time you just became...you?" says Rolley. "Why have you been living vicariously through others?"
All players are encouraged to place a photo of their own image in action on the front of the box, but designers warn that they are not responsible for the "Madden Curse".
In a related effort, Halo is also launching a similar campaign. All boxes include fatigues and the actual weapons (minus the ammunition, due to legalities).
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